Chapter 10: Cultivating the Innovative Spirit
1: Which of the following is true?
a. Innovation is not necessarily a risky endeavor
b. Innovation is usually the product of a revolutionary "big" idea
c. Most innovations are product-focused
d. All of the above are true
2: At what stage of the innovation process is practicality the operative evaluation criteria?
a. Idea generation
b. Feasibility analysis
c. Reality testing
d. Implementation
3: In the ____ stage, experiments or test runs are conducted to determine if the product can actually be made.
a. Idea generation
b. Feasibility analysis
c. Reality testing
d. Implementation
4: Most organizational barriers occur at the idea generation stage.
a. true
b. false
5: The same evaluation criteria can be used at each stage in the innovation process.
a. true
b. false
6: A ___ success is when the results meet or exceed expectations but the organization does not understand why the success occurred. For example, Schwinn bicycles dominated the market at one time, but executives failed to act wisely as the market changed.
a. enduring
b. potential
c. quasi-
d. temporary
7: ____ success is when a company learns from an innovation that has negative results.
a. Potential
b. Temporary
c. Finite
d. Enduring
8: Which of the following are recommended business policies to promote innovation?
a. Regularly hire outside consultants to help generate ideas
b. Require that innovation be part of the job
c. Build in financial rewards for innovation
d. All of the above
e. b and c
9: When rejecting an employee idea, it is best to
a. Evaluate the idea as good or bad
b. Gently ignore the suggestion
c. Praise the notion and ask the employee to "further improve it"
d. Analyze the idea in terms of various attributes or characteristics
10: ____ is best known as a great statesman and author, but he was also a successful innovator. He developed a navigational tool used to guide pilots and is the "father" of the modern tank.
a. John F. Kennedy
b. Castro
c. Winston Churchill
d. Franklin D. Roosevelt