Chapter 11: What is Communication Effectiveness?
1: Your author suggests that in most cases, an organization can benefit from using an independent consultant to conduct a communication audit.
a. true
b. false
2: What does your author suggest regarding conducting a communication audit?
a. using one method for gathering information
b. ensuring confidentiality
c. proceeding with the audit even if top management doesn't fully support it
d. all of the above
3: The major objectives of the Pulse Process include:
a. identifying employee concerns in a timely manner
b. responding to the concerns
c. cultivating a dialogue between executives and employees
d. a and b
e. all of the above
4: Crafting a communication strategy involves what elements?
a. addressing tactical, as opposed to macro-level concerns
b. selecting a key theme or message
c. selecting a sequence of communication goals
d. all of the above
e. b and c
5: Managers who shower employees with all kinds of information, hoping that employees will be able to sort out the significant from insignificant, best describes what strategy?
a. Tell and sell
b. Spray and pray
c. Identify and reply
d. Underscore and explore
6: Your author recommends that organizational leaders choose what type of message strategy?
a. Withhold and uphold
b. Tell and sell
c. Spray and pray
d. Identify and reply
e. Underscore and explore
7: "Providing a sense of direction", and "fostering commitment to the organization's vision and values are examples of what type of communication goal?
a. informing
b. relating
c. inspiring
d. judging
8: Your author suggests that a communication strategy should legitimize communication about all issues; in other words, nothing should be de-legitimized.
a. true
b. false
9: When implementing the communication strategy, repetition of the message should be avoided, but redundancy should be encouraged.
a. true
b. false
10: Your author discourages using "thought-terminating clichés" because they stop further thought, discussion and action.
a. true
b. false