Case study 1 Situation: A company wanted to persuade its union employees to move to a new health care plan. (read result) Case study 2 Situation: A manufacturing company was experiencing severe employee/management conflicts. (read result) Case study 3 Situation: A CEO's communication about corporate changes was often met with employee resistance, resulting in decreased productivity and debilitating rumors. He asked metacomm to plan the communication campaign for a new corporate initiative involving substantial employee retraining. (read result) Case study 4 Situation: A mill was reengineering one of its machines by substantially changing the roles of employees. (read result) Case study 5 Situation: The metacomm climate assessment process revealed some communication problems in a large manufacturing company. The firm (a Baldrige award finalist) was committed to continuous improvement and wanted to take the study "to the next logical level." (read result)