What is metacomm's "thinking routine"?

Over the years, we have developed effective ways to think about the issues emerging from the assessment phase. We discovered that most organizations can improve the alignment between their business objectives, employees and communication practices.

The assessment process provides the foundation. We then develop the specific communication objectives that directly link to the core business objectives. Then we develop a specific message and delivery strategy to meet those objectives.

How does metacomm evaluate the thinking process?

All the pieces of the puzzle must fit together. Tactics must logically link to the communication strategy; likewise, the strategy should emerge from effective analysis of the problem. And, the problem analysis should conceptually follow from the facts arising from the assessment phase.