By the Numbers
Jump to a chapter:
   
Chapter 1: Understanding Communication
Chapter 2: Examining Communication Approaches
Chapter 3: Scrutinizing Ethical Issues
Chapter 4: Imparting the Organizational Structure
Chapter 5: Selecting and Using Communication Technologies
Chapter 6: Managing Data, Information, Knowledge and Action
Chapter 7: Providing Performance Feedback
Chapter 8: Communicating Across Organizational Boundaries
Chapter 9: Communicating Change
Chapter 10: Cultivating an Innovative Spirit
Chapter 11: What is Communication Effectiveness?
   
Chapter 1: Understanding Communication
1.6x
The returns to shareholders generated by companies that communicate effectively versus those that do not communicate effectively
Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 6.

14,000
The number of definitions for the 500 most commonly
used words in the English language

Haney, W.V.  1979.  Communication and interpersonal relations:  Text and cases.  Homewood, IL:  Irwin.

51%
of employees are satisfied with organizational communication

Clampitt, P.G., & Williams, M.L.  2003.  How employees and organizations manage uncertainty:  Norms, implications and future research.  Paper competitively selected and presented at the International Communication Association Convention, May.

3,155,760,000
Robert Hooke’s estimate of the number
of separate ideas the mind can entertain

Barrow, J.D.  2002.  The constants of nature.  New York:  Pantheon Books, p. 117.

83%
of highly effective organizations respond that corporate communication
is an essential part of the organization’s business strategy

Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 16.

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Chapter 2: Examining Communication Approaches

60%
of employees are satisfied with communication from their supervisor

Clampitt, P.G., & Williams, M.L.  2003.  How employees and organizations manage uncertainty:  Norms, implications and future research.  Paper competitively selected and presented at the International Communication Association Convention, May.

55%
of managers are unfit for their job

Kaihla, P.  2003.  Getting inside the boss’s head.  Business 2.0, November: 49.

33%
of highly effective companies give employees the opportunity to provide meaningful input into decisions

Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 9.

45%
of employees have confidence in the job being done by senior management

Caudron, S.  2002.  Where have all the leaders gone?  Workforce, 81(13):28-32.

70% 
of communication metaphors describe the
communication process as a conduit

Reddy, M. 1979.  The conduit metaphor:  A case of frame conflict in our language about language.  In The metaphor and thought, edited by A. Ortony, (pp. 284-324).  Cambridge, MA:  Cambridge University Press.

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Chapter 3: Scrutinizing Ethical Issues

43%
of resumes contain one or more inaccuracies

Joyce, A.  2006.  The fine line of lying.  Washington Post, 26 March: F1.

76 – 22 – 3
Percentage of lies that benefit: a) the liar,
b) the person lied to, and c) a third party, respectively

Camden, C., Motley, M.T. & Wilson, A.  1983.  White lies in interpersonal communication:  A taxonomy and (preliminary) investigation of social motivations.  Paper presented at the annual convention of the International Communication Association, Dallas, May.  

84%
of corporate recruiters believe that personal integrity and ethics are very important traits for job applicants

Alsop, R.  2003.  Right and wrong:  Can business schools teach students to be virtuous?  Wall Street Journal, September 17:R9.

60%
of corporate recruiters believe business schools can provide students with guidance on making ethical decisions

Alsop, R.  2003.  Right and wrong:  Can business schools teach students to be virtuous?  Wall Street Journal, September 17: R9.

80%
of executives report having trusted the wrong person at least once in their career

Kramer, R.  2002.  When paranoia makes sense.  Harvard Business Review, 80(7): 66.
80%
of information sent via the grapevine is accurate

Kimmel, A.  2004.  Rumors and rumor control:  A manager’s guide to understanding and combating rumors.  Mahwah, NJ: Lawrence Erlbaum Associates, p. 216.

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Chapter 4: Imparting the Organizational Culture
38%
Of employees don’t feel committed to their organization
Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association, p. 189.
1 of 4
Corporate culture is 1 of 4 business fundamentals that high-performing companies must master
Joyce, W., Nohria, N. & Robertson, B.  2003.  What (really) works:  The 4+2 formula for sustained business success.  New York:  HarperBusiness, p. 17.
39%
of employees are cynical about organizational life

Clampitt, P.G. & Williams, M.L.  2003.  How employees and organizations manage uncertainty:  Norms, implications and future research.  Paper competitively selected and presented at the International Communication Association Convention, May.

#2
ranked characteristic of top employers in the biotechnology and pharmaceutical industry is “having work and personal values that are aligned”
Gwynne, P.  2003.  Top employers survey:  Peak performers in an enigmatic economy.  Science, 302(5645), October 23:688.

20
the percent lower turnover rate experienced by companies that communicate effectively versus companies that don’t communicate effectively

Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 7.

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Chapter 5: Selecting and Using Communication Technologies
74%
of business technology professionals consider “improving employee collaboration” as the #1 goal of unifying communication technologies
Greenfield, D.  2008.  Communicate by design.  Information Week, 13 October: 48.
45%
of BlackBerry users check their email before getting dressed
McGregor, J. 2008. Making every hour count.  Business Week, 1 September: 67-68, p. 68.

59%
of meeting planners reported that teleconferencing was substituting for some meetings

Grant, A. E., & Meadows, J. H.  2006.  Communication technology update.  Burlington, MA:  Focal Press, p. 326.
62%
of highly effective companies have a documented intranet/internet communication strategy
Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 14.
40%
of computer conferencing users do not know the gender of the other participant(s)
Sproull, L. & Kiesler, S.  1986.  Reducing social context cues:  Electronic mail in organizational communication.  Management Science, 32:1492-1512.

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Chapter 6: Managing Data, Information, Knowledge and Action
10 – 25%
of data records contain errors
Redman, T. C.  2008.  Data driven.  Boston: Harvard Business Press, p. 42.
70%
of workplace learning is informal
Pfeffer, J. & Sutton, R.  1999.  Knowing what to do is not enough.  California Management Review, 42(1):83.
47%
of employees say they don’t receive the information they need to do their job well
Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association.
50%
of our brains are devoted to processing
visual information
Matter, C.  2003.  Personal communication, October 21.

50%
of decisions made in organizations are not fully implemented or sustained

Nutt, P.  1999.  Surprising but true:  Half the decisions in organizations fail.  Academy of Management Executive, 13(4):75-90, p. 75.

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Chapter 7: Providing Performance Feedback
54%
of employees say their performance reviews are useless

Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association, p. 139.

60%
of employees are dissatisfied with the performance feedback system

Clampitt, P.G. & Downs, C.  1993. Employee perceptions of the relationship between communication and productivity.  Journal of Business Communication, 30(1): 5-28.

61%
of employees believe their organization tolerates poor performers

Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association, p. 113.

43%
of employees are unsatisfied with information about how they are judged

Clampitt, P.G. & Downs, C.  1993. Employee perceptions of the relationship between communication and productivity.  Journal of Business Communication, 30(1): 5-28.

43%
of employees feel they don’t get enough guidance to improve their performance
http://www.ipc.co/at/us/pubs/insider/showarticle.asp?Article ID=13243.  Date visited:  October 13, 2008.

43%
of employees say their good work goes unrecognized

Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association, p. 29.

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Chapter 8: Communicating Across Organizational Boundaries
42%
of white-collar workers have considered quitting over bureaucratic hassles
Charan.  R. 2008.  Stop whining, start thinking.  Business Week, 1 September: 57-58, p. 58.
65%
of organizations experience major interdepartmental communication problems

Clampitt, P.G. & Downs, C.  1993. Employee perceptions of the relationship between communication and productivity.  Journal of Business Communication, 30(1): 5-28.

46%
of all employees feel cooperation is good between departments
Katcher, B. L.  2008.  30 reasons employees hate their managers.  New York:  American Management Association, p. 101.
30% - 50%
of all expatriate placements do not work out

Fatehi, K.  2008.  Managing internationally:  Succeeding in a culturally diverse world.  Thousand Oaks, CA:  Sage Publications, Inc., p. 594.

50%
of companies with high communication effectiveness said they are doing a good job with their global communication

Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 11.

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Chapter 9: Communicating Change
70%
of initiatives fail to have lasting impact
Kotter, J.  P.  2008.  A sense of urgency.  Boston:  Harvard Business Press, p. 13.
80 – 90%
of a typical change leader’s time is devoted to planning communication tactics vs. strategy

Clampitt, P.G. & Berk, L.  1996. Strategically Communicating Organisational Change.  Journal of Communication Management, August: 15-28.

4%
of senior managers claim they are “very well prepared”
for changes in the next decade

Whipp, R.  2003.  Managing strategic change.  In Oxford handbook of strategy volume II:  Corporate strategy, edited by D. Faulkner & A. Campbell (pp. 237-266).  New York:  Oxford University Press, p. 240.

52%
of employees think their colleagues are overwhelmed
by the degree of change in the organization

Clampitt, P.G. & Williams, M.L.  2003.  How employees and organizations manage uncertainty:  Norms, implications and future research.  Paper competitively selected and presented at the International Communication Association Convention, May.

88%
of highly effective organizations explain the reasons behind major decisions to all employees

Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 15.

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Chapter 10: Cultivating an Innovative Spirit
80%
of all new products fail or fall significantly short of their profit forecast within six months of their introduction
Zaltman, G.  2003.  How customers think:  Essential insights in the mind of the market.  Boston, MA:  Harvard Business Press.
2.4 to 1
is the estimated ratio of innovations per employee in
small businesses vs. large ones
Stringer, R.  2000.  How to manage radical innovation.  California Management Review, 42(4):71.
5-10%
of the success of an innovation is owed to the idea generation phase
Sahin, K.  2003/2004.  Our innovation backlog. Technology Review,  December/January: 56-57, p. 57.
67%
of employees say management fails to act on employee suggestions
Katcher, B.  2007.  30 reasons employees hate their managers.  New York: American Management Association, p.43.
8%
of large firms’ R&D expenditures is spent on ground-breaking innovations (as opposed to incremental improvements)
Carlson, C. R., & Wilmot, W. W.  2006.  Innovation:  The five disciplines for creating what customers want.  New York:  Crown Business, p. 285.
16%
of people are classified as “laggards,” the last people to adopt an innovation
Grant, A. E., & Meadows, J. H.  2008.  Communication technology update and fundamentals.  Burlington, MA:  Focal Press, p. 44.

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Chapter 11: What is Communication Effectiveness?
80%
of CEOs have a different perception of the company than employees
Gossage, B. 2003. Mom & pop psychology. Inc. Magazine. December:38-39, p. 39.
26%
of business executives believe that the company business strategy is "well communicated and understood"
2003. How does IT funding affect alignment? CIO Insight. November 14:26.
52%
of employees do not feel free to voice their opinions openly
Katcher, B. L.  2007.  30 reasons employees hate their managers.  New York:  American Management Association, p. 23.
75%
of employees identify with their organization’s values

Clampitt, P.G. & Williams, M.L.  2003. How employees and organizations manage uncertainty:  Norms, implications and future research.  Paper competitively selected and presented at the International Communication Association Convention, May.

52%
of employees do not understand their organizational strategy and goals
Kanazawa, M. T., Miles, R. H.  2008.  Big ideas to big results.  New Jersey: FT Press, p. 55.
25%
of highly effective companies measure extensively to validate the contribution that communication makes to achieving business results
Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 10.
93%
of highly effective companies have senior management who recognize the importance of communication in achieving business objectives
Watson Wyatt Worldwide.  2006.  Effective communication:  A leading indicator of financial performance, p. 16.

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