| |
| 3: The major objectives of the
Pulse Process include: |
|
|
a. identifying employee concerns in a timely
manner |
|
|
b. responding to the concerns |
|
|
c. cultivating a dialogue between executives
and employees |
|
|
d. a and b |
|
|
e. all of the above |
| |
| 4: Crafting a communication
strategy involves what elements? |
|
|
a. addressing tactical, as opposed to
macro-level concerns |
|
|
b. selecting a key theme or message |
|
|
c. selecting a sequence of communication
goals |
|
|
d. all of the above |
|
|
e. b and c |
| |
| 5: Managers who shower employees
with all kinds of information, hoping that employees will be
able to sort out the significant from insignificant, best
describes what strategy? |
|
|
a. Tell and sell |
|
|
b. Spray and pray |
|
|
c. Identify and reply |
|
|
d. Underscore and explore |
| |
| 6: Your author recommends that
organizational leaders choose what type of message strategy? |
|
|
a. Withhold and uphold |
|
|
b. Tell and sell |
|
|
c. Spray and pray |
|
|
d. Identify and reply |
|
|
e. Underscore and explore |
| |
| 7: “Providing a sense of
direction”, and “fostering commitment to the organization’s
vision and values" are examples of what type of communication
goal? |
|
|
a. informing |
|
|
b. relating |
|
|
c. inspiring |
|
|
d. judging |
| |
| 8: Your author suggests that a
communication strategy should legitimize communication about
all issues; in other words, nothing should be
de-legitimized. |
|
|
a. true |
|
b. false |
| |
| 9: When implementing the
communication strategy, repetition of the message should be
avoided, but redundancy should be encouraged. |
|
|
a. true |
|
b. false |
| |
| 10: Your author discourages using
“discussion-terminating retorts” because they stop further
thought, discussion and action. |
|
|
a. true |
|
b. false |
| |